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Ms Price, who ran as a Country Liberal Party candidate at last year's federal election, said affluent activists 'whose lives are easy' were inventing issues to feel like victims instead of addressing family violence and sexual abuse in Aboriginal communities. Dr Hagan said he had several other ongoing fights, including to change racist place names and landmarks. Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. 'Are we going to change the name of the raccoon, do you think? There was also a prudent commercial motive, he said. Credit: Hannah Paulsen Dr Hagan is not sure what the new name, Cheer, stands for. The cheese was previously wrapped in black and given the name "Coon" as a joke, he said. 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'A lot of people have raised it with me: they asked the question about the Smarter White milk - 'Why couldn't it just be Smarter Milk? Stephen Hagan fought for 21 years to change the brand that its Australian manufacturers said was named after Edward William Coon, who patented the ripening process for the original product. "I said that it was unacceptable as a brand in 2020.". The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. ‘We weren’t even consulted on names,’ he said. An indigenous rights activist who succeeded in having the Coon cheese brand scrapped wants Pauls to consider renaming its 'Smarter White' milk. Dr Stephen Hagan was a key voice behind the successful campaign to have Coon cheese renamed. Dr Stephen Hagan, an indigenous rights activist and academic, wants Pauls to rename its Smarter White milk because it offends Aboriginal people. 'I'd advise anyone who chooses to be offended by such a ridiculous proposition to assess their priorities,' she said. Dr Stephen Hagan, has spent the past two decades lobbying to have the brand name changed as the word 'coon' is a derogatory slur against people of colour. 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